What is the Marketing Mix - The 4Ps: Product, Price, Place, Promotion?

The video tutorial explores the concept of the marketing mix, initially introduced by James Cullerton and later expanded by E Jerome McCarthy into the four Ps: product, price, place, and promotion. It delves into each P, explaining their roles in marketing strategies. The tutorial also discusses the extended marketing mix, adding elements like physical evidence, process, and people. Finally, it introduces the four Cs, a customer-centric approach to marketing, highlighting the shift from organizational to consumer perspectives.

Discuss the significance of 'physical evidence' in service marketing.

What is the relationship between 'people' and the marketing mix?

What are the implications of 'politics' in marketing strategies?

How does 'positioning' differentiate a product from its competitors?