LEGO: Building a Global Community of Creativity and Fun

LEGO, once burdened with debt, has revitalized its brand by focusing on customer engagement and innovation. CEO Knudstorp's strategy involved listening to adult fans and studying children's play to inform product design. The company has embraced creativity and community, fostering a global fan base. LEGO's diverse design team and strategic expansion, particularly in Asia, have driven significant growth. The company maintains a playful work culture and remains committed to its core principles, ensuring high-quality, fun products for children worldwide.

What strategies did LEGO CEO Knudstorp implement to help the company grow again?

How did LEGO engage with its customers to rediscover its core purpose?

What role did the AFOL community play in LEGO's market research?

Describe the methods Knudstorp used to understand children's play behavior.

What is the significance of the 'joy of building' in LEGO's philosophy?

How did the LEGO team in Singapore create their robot, Black Widow?

What changes were made to LEGO City sets after the relaunch?

What are LEGO's future plans for expansion in Asia?

How has LEGO's approach to office culture changed in their Singapore hub?

In what ways has LEGO maintained its growth despite challenges in the global toy market?