What was the primary focus of LEGO's CEO Knudstorp to revive the company?
LEGO: Building a Global Community of Creativity and Fun

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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Expanding into new markets
Cutting costs and reducing staff
Launching new product lines
Rediscovering the core values of LEGO
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did the AFOL community contribute to LEGO's success?
By investing in the company
By promoting LEGO in schools
By providing valuable market research insights
By designing new LEGO sets
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is central to Knudstorp's vision for LEGO?
Reducing production costs
The joy of building
Increasing sales
Expanding into digital games
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the outcome of the Singapore Chinese Girls School's participation in the FIRST LEGO League?
They won the top prize
They received a special mention
They were disqualified
They finished in last place
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What change did LEGO make to its product design philosophy?
From themed to generic models
From digital to physical models
From complex to simpler models
From simple to complex models
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is unique about LEGO's design team?
It only hires experienced designers
It consists of designers from over 100 countries
It focuses solely on digital design
All members are from Denmark
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is LEGO's ultimate ambition under Knudstorp's leadership?
To reduce production costs by 50%
To dominate the digital gaming market
To reach every child in every country
To become the largest toy company in Europe
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