Sustainability Is LOreals Future: Palt

The video features Alexandra Palt, L'Oreal's Chief Sustainability Officer, discussing the company's commitment to sustainability. L'Oreal has received a CDP prize for transparency in carbon emissions reporting and aims to reduce its carbon footprint by 50% from a 2005 baseline by 2015. The company also plans to cut its environmental footprint by 60% by 2020 while reaching 1 billion new customers. Despite consumer interest in responsible companies, there is a gap between their intentions and purchasing behavior. L'Oreal aims to make sustainable products more appealing and affordable to bridge this gap.

What gap exists between consumer intentions and actions regarding sustainability?

What challenge does L'Oreal face in promoting sustainable products to consumers?