New World Development CEO on Millennial Consumers

Adrian Chang discusses the characteristics and trends of millennial consumers, highlighting their diverse roles, focus on technology, and emphasis on sustainability. He explains how millennials are key drivers of global consumption, particularly in Asia, and how they value unique experiences and sustainable living. Despite some millennials preferring to rent, many still invest in properties like Pavilion Farm, which integrates urban farming. Millennials also prioritize knowledge accumulation and societal contribution.

What importance do millennials place on sustainability in their living choices?

In what ways are millennials making different lifestyle choices compared to baby boomers?