World Cup's Other Winners

The video discusses the usual and surprising businesses that benefit from the World Cup. Usual suspects include Adidas and Nike, which sponsor many teams and sell jerseys. Betting companies like Paddy Power also see increased activity. Surprisingly, pizza companies and video game makers like Electronic Arts also benefit as people enjoy these while watching the games.

What type of product did the companies in South Africa create that gained popularity during the World Cup?

What video game company is mentioned that could benefit from the World Cup fever?