A Seat at the Table

The video discusses the active board landscape, emphasizing the increasing demand for CMOs with skills in digital transformation and brand building. It provides advice on becoming board-ready, networking, and securing a first board seat. The importance of evaluating board opportunities and avoiding common mistakes is highlighted. The unique value CMOs bring to boardrooms, such as customer focus and financial acumen, is also discussed.

What should a CMO do to enhance their visibility and reputation in the industry?

In what ways can nonprofit board experience be beneficial for securing a corporate board position?

What unique values do CMOs bring to corporate boards?

What role does understanding financial outcomes play for a CMO in the boardroom?