WeChat's Growing Ambitions
Interactive Video
•
Business, Social Studies
•
University
•
Practice Problem
•
Hard
Wayground Content
FREE Resource
The video discusses WeChat as a tool with the goal of being the best on the Internet. It highlights WeChat Pay's penetration into 93 industries, focusing on retail due to mature technology. The video notes the 2017 boom in mobile payments and predicts continued growth, though 2018 may be the last year for extensive market penetration. Strategies for overseas expansion include serving Chinese nationals abroad and collaborating with local partners.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What are the two main strategies for WeChat Pay to expand into overseas markets?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the importance of collaboration with local companies for WeChat Pay?
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OFF
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