Innovation Adoption Curve

The video tutorial explains how marketers design promotional strategies to convey messages to specific audiences. It introduces the innovation adoption curve, a model that tracks the adoption of new products over time. The curve is divided into five adopter groups: innovators, early adopters, early majority, late majority, and laggards. Understanding these groups helps marketers tailor their strategies to different stages of product adoption. The tutorial uses examples like smartphones to illustrate how the adoption process influences promotional strategies.

What is the innovation adoption curve and how does it relate to promotional strategy?

Can you describe the different groups of adopters in the innovation adoption curve?

What percentage of the population do innovators typically represent?

How do early adopters differ from laggards in the context of the innovation adoption curve?

In what ways can understanding the innovation adoption curve influence marketing strategies?