Diffusion of Innovations Theory

Everett Rogers' diffusion theory, proposed in 1962, explains how new information and technologies spread through communities. The theory identifies several factors influencing diffusion rates, including the nature of the innovation, communication channels, time periods, social structures, cultural influences, education levels, and industrialization. These elements determine how quickly a population adopts new technologies and the impact on society.

What new insight or understanding did you gain from this video?