Retargeting

The video discusses the importance of digital marketing, focusing on retargeting as a strategy to re-engage potential customers who have previously visited a company's website. Retargeting helps increase repeat traffic and improve conversion rates by reminding visitors to return and make purchases. It is highlighted as a powerful tool in online advertising.

What role does retargeting play in reminding potential customers about a company's products?

Describe the importance of repeating messaging in retargeting campaigns.