Square Spreads Electronic-Payments via Software Startups

The transcript discusses Square's collaboration with startups Vendon and Touch Bistro to expand its market reach and offer additional services like loans. These partnerships help Square compete with other point of sale providers and lower customer acquisition costs. The strategy aligns with investor expectations for growth, focusing on ancillary services beyond core payment processing. The potential market expansion through these partnerships is significant, with Square targeting businesses previously inaccessible. The most profitable segments for Square include software and data services, with partnerships expected to enhance transaction volumes and revenue.

What is the significance of the 2,000,000 merchant number mentioned?

What are the potential benefits for Square from the partnership with Touch Bistro?