Adidas CEO Rorsted Sees Long Runway for U.S. Growth

The transcript discusses Adidas' growth, market challenges, and strategic focus on its core brands, Adidas and Reebok. It highlights the company's decision to avoid inorganic investments, emphasizing the potential in existing brands. The discussion covers market positioning, particularly in the US, and the importance of a strong online presence. The company aims to build a sustainable market position, focusing on long-term growth and consumer engagement, despite increased competition.

What percentage growth did the company experience in the US market with Adidas?

What is the significance of the M LS contract extension mentioned in the text?

How does the company plan to structure itself in the face of changing market trends?

What strategies does the company have to maintain growth in the US market?

How does the company view its relationship with online platforms like Amazon?

What are the company's expectations for growth rates in the second half of the year?

What challenges does the company face in terms of pricing competition?