Toyota Europe CEO Seeks Sustainable Electric Growth

Toyota has a strong foothold in the hybrid market, especially in Europe, where 40% of its sales are hybrids. The company aims to grow sustainably by enhancing its hybrid powertrains and differentiating itself from competitors. Toyota is also exploring various powertrains, including plug-in hybrids, electric vehicles, and fuel cell vehicles, to adapt to future technological advancements and customer needs.

What percentage of Toyota's sales in Europe are hybrids?

• 20%

• 50%

• 30%

• 40%

How does Toyota view its role in the European market?

• As a follower

• As a challenger

• As a market leader

• As a niche player

What is Toyota's primary focus in the European market?

• Expanding into new countries

• Competing with German car makers

• Developing a sustainable business

• Chasing volume

Which of the following is NOT a powertrain option Toyota is exploring?

• Plug-in hybrid vehicles

• Hybrid electric vehicles

• Fuel cell vehicles

• Diesel vehicles

What will determine the timeline for ditching the internal combustion engine according to Toyota?

• Government regulations

• Customer demand

• Breakthroughs in technology

• Market competition