What is the primary focus when engaging with an audience according to the text?
Activation: Second Step of the Customer Journey

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Business
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Professional Development
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Hard
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5 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
Why is it important to ask your audience how they want to engage?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
What are some platforms mentioned that facilitate customer engagement?
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
How can businesses prepare for different levels of customer engagement?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
What should a business do if they are not ready to engage with customers in their preferred way?
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