Inside Twitter's Latest Play for NFL Games

The transcript discusses Facebook's withdrawal from bidding for NFL streaming rights, allowing Twitter to step in. This move is seen as beneficial for both the NFL and Twitter, despite the relatively low price of $10 million compared to traditional TV deals. The NFL aims to reach mobile users and millennials, while Twitter gains a foothold in sports broadcasting. The discussion also touches on Yahoo's previous NFL streaming experience and the potential for a long-term partnership between the NFL and Twitter.

How does the NFL plan to engage with the millennial fan base through this deal?

What does the term 'agility' refer to in the context of the NFL's new streaming strategy?

What role does Twitter play in enhancing the viewing experience of NFL games?