Understanding Customer Priority: Factors to Consider

The video tutorial discusses the concept of customer drive, which is the motivation for individuals to purchase a product, service, or idea. It explores various factors influencing this drive, such as barriers, impulse control, and the severity of need or want. The tutorial also covers metrics and research methods to assess customer behavior, the effort required to access products, and the role of substitutes and competition. Finally, it highlights the importance of marketing strategies and prioritizing efforts to enhance brand awareness and facilitate transactions.

What factors determine the drive for a customer to purchase a product or service?

How can impulse control affect a customer's purchasing decisions?

What metrics can be used to assess the severity of a customer's need or want for a product?

In what ways can the accessibility of a product or service impact customer behavior?

How do existing alternatives in the market influence a customer's decision to switch products?