Vision and Goal Setting

The video emphasizes the importance of setting a 'north star' for sustainability goals, aligning them with business objectives, and using backcasting to plan effectively. It highlights the need for clear accountability, measurable KPIs, and alignment across all organizational levels to ensure success in sustainability efforts.

What is meant by the term 'north star' in the context of sustainability?

Why is it important for companies to align their sustainability goals with their traditional business goals?

How can organizations determine if they are aiming to be groundbreaking or just incremental in their sustainability efforts?

What are the five key elements of setting an appropriate vision and goals around sustainability?

In what ways can accountability be assigned in the context of sustainability goals?

What are some potential misalignments that can occur between corporate goals and sustainability goals?

Describe the process of backcasting and its significance in setting sustainability goals.