Sports Authority Liquidation Hits Nike and Under Armour

The video discusses the challenges faced by Nike in North America, including market share loss to Adidas and Under Armour. It highlights the impact of Sports Authority's liquidation on Under Armour's sales projections. The shift towards online sales is changing the retail landscape, with brands like Nike and Under Armour focusing on direct-to-consumer strategies. The athletic wear market is becoming fragmented with new players and trends, such as the rise of fashion-oriented sneakers and celebrity-endorsed activewear.

What concerns are analysts expressing about Nike's North American business?

How has the liquidation of Sports Authority impacted Under Armour?

What changes are occurring in the retail landscape due to online sales?

In what ways are brands like Under Armour and Nike changing their sales strategies?

What role do designers and entertainers play in the current athletic wear market?