Burberry's Way Forward Without Christopher Bailey

The transcript discusses the differences between Gucci and Burberry, highlighting Gucci's focused and upscale approach compared to Burberry's struggle with identity. It explores the portfolio strategies of luxury brands like LVMH and Kering, and the challenges of acquiring luxury brands. The discussion also covers Burberry's efforts to become more exclusive and reduce sales in department stores, as well as its focus on improving its market position in Asia, particularly in Japan and China.

What strategies has Gucci implemented that Burberry should consider adopting?

What does it mean for a brand to be exclusive in the luxury market?

Discuss the importance of having a strong brand image in the luxury fashion industry.

How has Burberry's approach to sales and marketing affected its brand image?

In what ways can Burberry improve its presence in the Asian market?