How Much Does Hacking Cost Digital Advertisers?
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Business
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University
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Practice Problem
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Hard
Wayground Content
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The video discusses the significant financial impact of computer hacking on digital advertisers. Hackers remotely control computers to generate fake views on digital video ads, leading to substantial losses for companies like retailers and automakers. These companies end up paying for ads that are either not seen or seen by fewer people than expected, resulting in billions of dollars in wasted advertising spend.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What year is referenced in the context of the costs associated with computer hacking for digital advertisers?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the consequence of paying for ads that are never seen or seen by fewer people than intended?
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