Understanding the Factors that Influence Consumer Decision Making

The video explores various factors influencing consumer decision-making, including economic conditions, psychological factors, social influences, cultural characteristics, and external circumstances. Each factor plays a significant role in shaping consumer behavior and purchasing decisions. Marketers need to understand these influences to effectively target and engage consumers.

What are some economic conditions that can influence consumer decisions?

How do psychological factors affect the decision-making process of consumers?

In what ways do social influences impact consumer purchases?

How do cultural characteristics shape consumer behavior and decision-making?

What external circumstances can affect the decisions consumers make at the time of purchase?