What factors have contributed to the decline in Twitter traffic as mentioned in the text?
Why Brands Are Pulling Away From Twitter

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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
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In what ways has TikTok differentiated itself from other social media platforms in terms of advertising effectiveness?
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3.
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How has the advertising landscape changed for brands in response to the recent shifts in social media platforms?
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4.
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What role does brand safety play in the decisions made by companies regarding their advertising strategies?
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5.
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What historical examples are provided to illustrate how brands have previously reacted to issues on social media platforms?
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