Definition of Leadership from a Communication Perspective

The video explores leadership through Johnson and Hackman's communication perspective, highlighting four themes: who the leader is, how they act, what they do, and how they work with others. It emphasizes the importance of communication in leadership, as defined by Johnson and Hackman, to modify attitudes and behaviors to achieve group goals.

What are the four common themes that define leadership according to James McGregor Burns?

How does the personality and character of a leader influence their ability to attract followers?

In what ways do leaders exercise power and influence according to the text?

What activities do leaders engage in to mobilize followers and encourage change?

How is leadership defined in a communication-based perspective according to Johnson and Hackman?