Working Principle of Apriori Algorithm

The video tutorial explains market basket analysis using association rules to identify products frequently bought together. It introduces the Apriori algorithm and key metrics like support, confidence, and lift. The tutorial guides through calculating these metrics, generating frequent item sets, and forming association rules to enhance marketing strategies.

How is support calculated in Market Basket analysis?

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What does the confidence of an Association rule indicate?

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Describe the significance of the lift metric in Association rules.

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