How to Sell a Magazine to the One Percent

The transcript discusses the focus on print edition and luxury content, emphasizing the importance of covering both lifestyle and life issues for the community. It highlights the magazine's unique approach to journalism by tackling tough questions and sensitive topics, such as bullying. The comparison with other magazines like Hamptons magazine is made, showcasing the magazine's commitment to real journalism. The transcript also touches on the advertising strategies and the affluent demographic of the readership, which attracts national luxury advertisers.

What are the two main aspects that the magazine caters to in its print version?

How does the magazine differentiate itself from others like the Rob Report?

What challenges does the magazine face when reporting on sensitive issues?

What was the significant story covered by the magazine that raised questions about the school system?

How does the magazine's target demographic influence its advertising strategy?