Essence Magazine Begins a New Chapter

Essence magazine is now 100% Black-owned, marking a significant moment in history. Under Richelieu Dennis, the magazine retains its all-Black, all-female executive team. The focus is on empowering women, especially women of color, through content that reflects their narratives and aspirations. Essence aims to integrate content, community, and commerce, leveraging its independence to strengthen partnerships. Despite challenges in print advertising, Essence remains optimistic, with the Essence Festival being a major highlight, offering a collaborative and memorable experience for attendees.

Who is the new owner of Essence magazine?

• Michelle Ebanks

• Bloomberg

• Richelieu Dennis

• Time Inc

What is the primary focus of Essence magazine's new direction?

• Targeting a younger audience

• Increasing print sales

• Expanding globally

• Reflecting the narratives of Black women

How does Essence plan to integrate its content with the community?

• By offering free subscriptions

• Through a strong connection to the community and commerce

• By launching a new app

• By increasing social media presence

What significant change is happening within the community of Black women?

• Less engagement in community events

• Decrease in political representation

• Decline in entrepreneurship

• Increase in corporate leadership and political roles

How does Essence view its relationship with advertisers post-independence?

• As a critical partnership

• As less important

• As a temporary necessity

• As a minor aspect of their strategy

What is the Essence Festival known for?

• Focusing solely on fashion

• Excluding community input

• Being a collaborative and memorable event

• Being less profitable than the magazine

What informs the lineup for the Essence Festival?

• Public voting

• Editorial and marketing team collaboration

• Celebrity endorsements

• Random selection