Sizing Up the Plus-Size Market

The video discusses the growing market for plus size clothing, highlighting its value and the attention it has garnered from investors. It explores the challenges faced by retailers in this segment, the impact of digital platforms, and the evolving consumer behavior. The discussion includes insights from ELOQUII's CEO and Greycroft partners, emphasizing the importance of offering diverse options and the role of digital media in connecting consumers. The video concludes with ELOQUII's future plans to expand sizes and build a loyalty program.

In what ways is ELOQUII addressing the needs of plus size women?

What changes are being made to improve the shopping experience for plus size women?