Going Carbon Neutral Is Biggest Challenge for Daimler Chairman

The video discusses the challenges faced by the auto industry, including technological, industrial, and financial hurdles in transitioning to CO2-free operations. It highlights the competitive landscape, mentioning traditional German brands and new players from California, emphasizing the importance of maintaining a leading position in the market.

How does the speaker describe the financial challenges in the auto industry?

What is the significance of maintaining a brand that stands for the promise of the future?