Why It's Okay NOT To Have An Active Facebook Page

The video discusses the necessity of being active on Facebook for businesses. It suggests evaluating whether Facebook is the right platform based on where the audience is most active. The video addresses challenges with Facebook's algorithm and suggests considering alternative platforms like Instagram, LinkedIn, or email marketing if Facebook isn't yielding results. It recommends maintaining a minimal presence on Facebook if necessary and emphasizes the importance of being where the business can thrive. The video concludes with recommendations for evaluating marketing strategies.

What does the speaker suggest doing if a business is not seeing growth on Facebook?

In what ways can businesses maintain a presence on Facebook without focusing on sales?