Google Rolls Out Ad Services to Reach Mobile Users

The video discusses Facebook's strategic shift in advertising, highlighting its new ad server that tracks users by Facebook identity rather than cookies. It explores Facebook's extensive internet presence and its competition with Google. The focus is on Facebook's people-centric marketing, leveraging user data for targeted advertising, contrasting with Google's approach.

What is the key difference between Facebook's new ad server and traditional methods?

• It only works on mobile apps.

• It relies on third-party data.

• It tracks users by their Facebook identity.

• It uses cookies for tracking.

How does Facebook's ad technology compare to a Bloomberg Terminal?

• It is unrelated to advertising.

• It is a financial analysis tool.

• It helps advertisers manage and measure campaigns.

• It is used for stock trading.

What is Facebook's approach to advertising compared to Google's?

• Facebook uses people-centric marketing.

• Facebook focuses on demographics.

• Google uses people-centric marketing.

• Both focus on machine-based advertising.

What is a significant aspect of Facebook's strategy outside its own platform?

• Expanding advertising to the wider web.

• Limiting ads to Instagram.

• Avoiding competition with Google.

• Focusing solely on Facebook apps.

What is the potential impact of Facebook's strategy on its competition with Google?

• It will have no impact.

• It positions Facebook to compete directly with Google.

• It will make Google more dominant.

• It focuses on offline advertising.