How to Communicate with Customers: Crash Course Entrepreneurship

The video discusses the importance of communication in business, emphasizing the need for effective channels to create awareness and engage customers. It explores direct and indirect communication methods, highlighting examples like REI and the role of influencers. The video also provides guidance on selecting the right channels for new businesses, using a case study of Brian's eco-friendly straws.

What strategies does REI use to communicate with its customers?

How can customer feedback be beneficial for entrepreneurs?

What are some effective communication tips for entrepreneurs?