Click and Mortar Business Model

The video explains the 'clicks and bricks' business model, which combines online and physical sales channels to leverage the benefits of both. This approach is popular in the clothing industry, where companies use physical stores for inventory and customer interaction while maintaining an online presence through websites or platforms like Amazon. The model allows businesses to reach a wider customer base and enhance brand awareness, despite potential losses from physical store overheads. Positioning stores near similar brands can further boost brand perception.

How can a physical store act as a loss leader for a company?

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What role does brand awareness play in the success of the clicks and bricks model?

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