Juul Becomes New Target of Health Regulators as Vaping Escalates
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JUUL, once hailed as the 'iPhone of E-cigarettes', quickly rose to a $38 billion valuation, challenging big tobacco. With a mission to reduce smoking, JUUL faces criticism for allegedly addicting a new generation to nicotine. The company is under criminal investigation and scrutiny from Congress and the FDA. Ironically, its new CEO hails from Marlboro's parent company.
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What are some of the investigations JUUL is currently facing?
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What irony is mentioned regarding JUUL's new CEO?
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