Aligning Business Goals with Sustainability Goals

The video discusses the importance of aligning sustainability goals with business objectives to avoid resource conflicts and ensure long-term success. Misaligned goals can lead to sustainability efforts being sidelined during financial difficulties. By integrating sustainability into business strategies, companies can enhance profits, improve employee retention, and gain new clients. Aligning these goals helps build cooperation across the organization, making sustainability an asset rather than a liability.

In what ways can sustainability goals be seen as an asset to a company?

What strategies can be employed to ensure that sustainability initiatives are supported across the organization?