Setting the Appropriate Goals

The video tutorial discusses setting and aligning sustainability goals with business objectives. It emphasizes the importance of having a clear vision or 'North Star' and using backcasting to plan effectively. Key performance indicators (KPIs) and accountability are crucial for measuring progress. Aligning sustainability goals with business goals at all levels ensures success. The tutorial highlights the need for clear communication and understanding of the type of goals being set, whether groundbreaking or incremental.

What is the first step in setting sustainability goals according to the video?

• Reducing costs

• Setting a North Star

• Developing a marketing strategy

• Hiring more employees

Why is it important to align sustainability goals with business goals?

• To increase the number of employees

• To avoid conflicts and ensure cohesive progress

• To ensure they are developed in isolation

• To focus solely on revenue growth

What is backcasting in the context of sustainability planning?

• A method to predict future sales

• A way to increase short-term profits

• A strategy to plan from a future goal back to the present

• A technique to set goals based on past performance

How can organizations identify short-term and long-term challenges in sustainability?

• By setting a North Star and backcasting

• By focusing only on immediate profits

• By reducing employee numbers

• By ignoring future trends

What should organizations do if they have no idea how to achieve certain sustainability goals?

• Put them out in the future and develop strategies over time

• Ignore those goals

• Abandon sustainability efforts

• Focus only on short-term goals