Setting the Appropriate Goals

The video tutorial discusses setting and aligning sustainability goals with business objectives. It emphasizes the importance of having a clear vision or 'North Star' and using backcasting to plan effectively. Key performance indicators (KPIs) and accountability are crucial for measuring progress. Aligning sustainability goals with business goals at all levels ensures success. The tutorial highlights the need for clear communication and understanding of the type of goals being set, whether groundbreaking or incremental.

Explain the concept of backcasting and its relevance in setting sustainability goals.

What steps should be taken to communicate sustainability goals effectively within an organization?