MCD Nov. Global Comp Sales Down 2.2.%

In November, McDonald's global comparable sales fell by 2.2%, worse than the expected 1.7% decline. The US market saw a significant drop of 4.6% against an estimated 1.9% decline, while European sales also underperformed with a 2% drop. Currency effects are expected to reduce fourth-quarter earnings by 7 to 9 cents. McDonald's is struggling against fast casual competitors like Chipotle, despite efforts like introducing pumpkin spice lattes and accepting Amex points.

What challenges is McDonald's facing in the market?

What promotional item is McDonald's rolling out to attract customers?