MCD Nov. Global Comp Sales Down 2.2.%
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Business
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University
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Practice Problem
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Hard
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In November, McDonald's global comparable sales fell by 2.2%, worse than the expected 1.7% decline. The US market saw a significant drop of 4.6% against an estimated 1.9% decline, while European sales also underperformed with a 2% drop. Currency effects are expected to reduce fourth-quarter earnings by 7 to 9 cents. McDonald's is struggling against fast casual competitors like Chipotle, despite efforts like introducing pumpkin spice lattes and accepting Amex points.
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2 questions
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OPEN ENDED QUESTION
3 mins • 1 pt
What challenges is McDonald's facing in the market?
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2.
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3 mins • 1 pt
What promotional item is McDonald's rolling out to attract customers?
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