Congruity Theory
Interactive Video
•
Business, Science
•
University
•
Practice Problem
•
Hard
Wayground Content
FREE Resource
The video explains congruity theory, a model of attitude change, where congruity occurs when a liked person says something agreeable, and incongruity arises when they say something disagreeable. This is part of Heider's balance theory, which suggests attitude changes to restore balance. The theory involves three components: the source, the object, and the perceiver. Congruity is visualized as a triangle, and attitudes are measured on a scale. The theory helps predict attitude changes based on perceptions of the source and the statement.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
How does the perception of the source affect attitude change according to congruity theory?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the significance of measuring the relationship between the perceiver and the source in congruity theory?
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