Starbucks CEO Says China Is Biggest Growth Opportunity

Starbucks CEO Says China Is Biggest Growth Opportunity

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the changing landscape of retail and Starbucks' strategy to remain a consumer destination by innovating both in-store and digitally. Despite the rise of online shopping, Starbucks has opened over 2000 new stores, focusing on creating a unique retail experience. The company is also expanding rapidly in China, its second-largest market, with plans to open 500 new stores annually. Additionally, Starbucks is enhancing its food offerings, having acquired L'abbe launch to improve bakery quality and introducing new lunch items, which have increased food sales as a percentage of revenue.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Starbucks face in terms of food offerings?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the name of the culinary experience launched by Starbucks in Chicago and Seattle?

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