H&M Plans to Close 5% of Stores Next Year in Online Shift

The video discusses the ongoing digital shift in retail, with online sales making up 26% of current sales and expected to grow. Despite this, physical stores remain important for customer experience. The company is closing stores and adapting its footprint to meet customer needs. Online shopping trends show a preference for basic garments over high fashion. The shift to online sales impacts margins, but investments in online channels are expected to be profitable. Inventory management remains a focus, with efforts to support suppliers during demand fluctuations.

What is the company's ambition regarding inventory management moving forward?

What steps have been taken to support suppliers during the inventory fluctuations?