Innovative marketing works

The transcript describes a unique marketing experience where the narrator receives a mysterious package containing an iPod with a recording of a poor call center interaction. This inspires the narrator's organization to create a similar marketing campaign, sending cameras to IT directors to capture amusing photos for a book. The campaign is successful, leading to sales and positive feedback, highlighting the power of innovative marketing strategies.

What was the outcome of the event where the book was launched?

How did the IT directors react to the innovative marketing piece?