Top Calls: Prime Day Deals Hope to Lure Shoppers

Top Calls: Prime Day Deals Hope to Lure Shoppers

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

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The video discusses the evolution of Amazon Prime Day since its inception in 2015, highlighting its impact on consumer spending and the retail industry. Initially a celebration of Amazon's 20th anniversary, Prime Day has grown into a major shopping event, influencing other retailers like Walmart and Best Buy to hold similar sales. The video also explores Amazon's shift from a primarily e-commerce business to a more diversified revenue model, with less than 50% of its revenue now coming from online sales. Despite this, Prime Day remains a key indicator of consumer spending trends. The video concludes with insights into consumer behavior, the importance of promotions, and Amazon's improved fulfillment strategies, including a regionalized distribution model.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the original purpose of launching Amazon Prime Day in 2015?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the key seasons that follow Amazon Prime Day, and how might they affect sales?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact do you think Amazon Prime Day has on consumer spending trends?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Amazon's revenue composition changed since 2015?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has the supply chain environment changed for Amazon leading up to this Prime Day?

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