Alexa Spurs Amazon’s Best Holiday Yet

Alexa Spurs Amazon’s Best Holiday Yet

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Amazon's sales strategy, particularly with Alexa devices, and its impact on the retail market. It highlights the growing importance of mobile shopping and app competition among retailers. Amazon's market dominance is analyzed, showing how it affects traditional retailers. The discussion also covers consumer confidence, spending behavior, and the challenges faced by apparel retailers, especially in light of Amazon's expansion into the apparel sector.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the expected year-over-year sales growth for Amazon, including AWS?

15%

20%

30%

25%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the flywheel effect benefit Amazon?

It reduces the cost of Alexa devices.

It increases the frequency of customer purchases.

It limits the use of Amazon Prime.

It decreases Amazon's market share.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is becoming more crucial for retailers in the mobile space?

Having the best website

Offering the lowest prices

Developing the best app

Providing free shipping

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge do brick-and-mortar retailers face against Amazon?

Difficulty in matching Amazon's innovations

Limited product range

Inability to offer discounts

Lack of physical stores

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the consumer confidence trend among millennials?

Very high

Unchanged

Moderate

Low

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What impact does the political climate have on millennial consumer confidence?

It boosts their confidence.

It decreases their confidence.

It has no effect.

It makes them spend more.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are apparel retailers struggling despite consumer positivity?

Excessive advertising

Limited online presence

High production costs

Lack of newness and innovation