Meta Rolls Out Monetizing Features for Instagram Creators

Meta is expanding its focus on the Metaverse by introducing new monetization methods for creators, such as NFTs and subscriptions. Inspired by TikTok's success, Meta is shifting its algorithm to show users content from people they don't follow, aiming to increase engagement and creator followings. This strategy is risky as it challenges users' curated feeds. Meta's success in this pivot is crucial for funding the Metaverse and maintaining creator relationships. Creators find TikTok easier for gaining followings, while Instagram offers stronger audience connections. Meta aims to attract young users by making its platforms more entertainment-focused.

What new monetization methods has Mark Zuckerberg announced for creators?

How is Meta's algorithm changing to compete with TikTok?

What risks does Meta take by showing users content from creators they do not follow?

In what ways do creators perceive the differences between TikTok and Meta's platforms?

What challenges does Meta face in attracting young users?