The Secret Sauce Behind Viral Stories That Matter

Upworthy, founded in 2012 in New York, aims to share socially charged stories with engaging headlines and visuals. The site attracts millions of visitors monthly, largely through mobile devices, by focusing on compelling content and a rigorous selection process. Upworthy monetizes through sponsored content, aligning with brands that have a clear purpose, appealing to younger consumers.

What was the mission behind the founding of Upworthy?

How does Upworthy encourage users to engage with content?

What strategies does Upworthy use to attract a large audience?

What role do smartphone users play in Upworthy's traffic?

In what ways do brands utilize Upworthy for their marketing?