Marketing: Promotions

The video tutorial covers the concept of promotion in marketing, highlighting its role as the final component of the marketing mix. It explains the objectives of promotion, such as providing information, increasing demand, differentiating products, stabilizing sales, and accentuating product value. The tutorial also discusses the promotional mix, which includes advertising, consumer and trade sales promotions, public relations, direct marketing, and sponsorship, detailing how each method is used to communicate with consumers and enhance product appeal.

Describe the role of public relations in the promotional mix.

How does direct marketing differ from traditional marketing methods?

What is the significance of sponsorship in building a company's image?