Marketing: Alternative Pricing Strategies

The video tutorial covers various pricing strategies such as discount, segmented, geographic, promotional, psychological, value, and international pricing. It then introduces the concept of distribution, focusing on physical distribution and the different channels used to distribute products, including direct and indirect marketing channels. The tutorial concludes with a discussion on channel conflict, explaining horizontal and vertical conflicts within distribution channels.

Which pricing strategy involves setting a high price to create a perception of value?

• Promotional Pricing

• Value Pricing

• Psychological Pricing

• Discount Pricing

What is another term used for 'place' in marketing?

• Product

• Distribution

• Promotion

• Pricing

Which type of distribution channel involves selling directly to consumers?

• Direct Marketing Channel

• Indirect Marketing Channel

• Wholesale Channel

• Retail Channel

What is the most common form of an indirect channel?

• Producer to Consumer

• Producer to Retailer

• Producer to Distributor

• Producer to Wholesaler to Retailer

What type of conflict occurs when businesses at the same level of a channel disagree?

• Horizontal Conflict

• Vertical Conflict

• Lateral Conflict

• Diagonal Conflict

In a vertical conflict, what typically causes tension between channel members?

• Product Quality

• Pressure from Larger Members

• Price Wars

• Customer Complaints

What is an example of a vertical conflict in a distribution channel?

• Retailers selling expired products

• A producer forcing retailers to sell additional products

• A wholesaler refusing to supply a retailer

• Retailers competing for customers