Dow and Cars.com discuss What Should a Head of Experience Do

The video discusses the evolving role of experience management in companies, highlighting strategies from Cars.com and Dow. It covers the importance of a Chief Experience Officer, the impact of the pandemic on digital strategies, and the need for executive buy-in. The discussion also touches on employee and customer engagement and the future of experience centers in a digital-first world.

What role does change management play in building an effective experience management program?

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How can organizations measure the impact of customer experience on business outcomes?

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What are some examples of initiatives that demonstrate the value of experience management?

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How do you envision the future of experience management in organizations?

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