INTERVIEW Pete Charles on the event, Tropicana

The transcript describes Tropicana's impressive display in Trafalgar Square, which aims to create buzz and brighten a gloomy time of year. It is linked to the launch of a new advertising campaign that highlights the vitality and energy Tropicana provides in the morning.

What was the speaker's reaction to the Tropicana display in Trafalgar Square?

• Confused

• Indifferent

• Delighted

• Disappointed

What was the main goal of the Tropicana display according to the speaker?

• To compete with other brands

• To sell more products

• To test a new product

• To create talkability and buzz

During what time of year did the speaker want to bring brightness?

• Summer

• Spring

• Holiday season

• A dark and slightly miserable time

What is the new advertising campaign about?

• The history of Tropicana

• The feeling of vitality Tropicana provides

• The production process of Tropicana

• The environmental impact of Tropicana

What transformation does Tropicana aim to provide in the morning?

• From stress to relaxation

• From hunger to fullness

• From sleepiness to vitality

• From sadness to happiness